About Us

Events Quantified

Serving corporate event producers, marketing agencies, tradeshow managers and exhibitors on six continents, ITN is the world leader in mobile NFC and cloud-based event solutions. The clients we serve, not unlike ourselves, are pacesetters within their industries. They include leaders like DELL EMC, GSMA, George P. Johnson, Jack Morton Worldwide, IBC, Microsoft.

200+ years of combined industry experience | Operates on six continents | 125+ events annually

15,000 exhibitors serviced annually | 1.5+ million attendees processed each year

ITN Milestones


Company founded

Company issues more than 200,000 attendee credentials at 50 events


Provides lead management to more than 5,000 exhibitors


Becomes North America’s largest smartcard issuer outside banking and transportation, the leading issuers


Creates significant channel partners like Jack Morton Worldwide by introducing its popular “middleware,” Enterprise Credential Production


Supports its 500th event


Receives award from Trade Show Executive for its mobile badge reader


Deploys event industry’s first NFC-based access control station


Embraces green initiative by eliminating plastic badge holders


Introduces badge incorporating both long- and short-range wireless


Successfully tests Citywide Attendee Credential in US; introduces event industry’s first NFC paper badge; included on the Inc. 500/5000 List of America’s fastest-growing privately-held companies



Introduces BTAG, a live NFC tag enabling content distribution; introduces My BTAGs, an NFC attendee app


Introduces BCARD PLATFORM, an enterprise-level lead management solution; introduces an in-app lead fulfilment feature in all versions of BCARD Reader


ITN introduces Interact, the first event mobile application


ITN introduces the new 3G BTAG NFC Hotspot.


ITN released – Insignia – the cloud based application for print request submission and management from any registration system worldwide. Insignia can run simultaneous events anywhere while ensuring optimal printer utilization and real-time monitoring of your event.

ITN deploys iBCARD – BLE/Beacon technology along with ITN’s other core technologies (NFC & RFID-UHF) now provides our clients with a complete data acquisition system that delivers hundreds of thousands of data end-points along with an impressive data analytics/business intelligence capability.

Leadership Team


Ivan Lazarev


Ivan Lazarev is a game changer in both the event and technology industries. Rather than being content with current event technology, Ivan is constantly striving to innovate and propel the industry into the future. In 2012, Trade Show Executive nominated him as one of the event industry’s four most innovative people.

Ivan has a Masters of Mechanical Engineering from L’ école des Arts et Métiers in Paris and an MBA in International Business from the University of South Carolina. He has held key positions in the event data management industry since 1986. In 1999, along with business partner Neil Pickard, Ivan co-founded ITN International. Under his direction, the company has continued to be a leader in event technology innovation.


Spencer Segura


With more than 12 years’ experience in the event industry, “Spence” Segura oversees all day-to-day operations of the company, including client services, product management, marketing, sales, warehouse, logistics, systems administration and procurement. Prior to joining the company, he worked as an operations and human resources supervisor for UPS. Spence studied business management at the University of Phoenix.


Chris Macleod


Chris MacLeod describes himself as the company’s tech professional “jack of all trades”. He develops, executes and manages all information technology strategies for the company and is responsible for all data security, backup and privacy. Chris has over 20 years experience in the events industry involved in management, software development, sales lead product development, sports and major events accreditation. In his occasional free time he stays active through boxing, skiing, and fishing. He’s also a keen digital artist, designer, and painter.

Our tireless passion founded on innovation, expertise, user experience, and information security – coupled with powerful and dynamic solutions – empowers those we serve to focus on their most valuable objective: to create meaningful business opportunities. This is the “ITN Advantage.”

Let’s work together to make
your event a success.

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