About Us

Events Optimized

By combining innovative products with personalized professional services, ITN optimizes events and delivers actionable data that leads to future improvement. The clients we serve, not unlike ourselves, are pacesetters within their industries. They include leaders like DELL EMC, GSMA, Cisco, Google, George P. Johnson, IBC, Microsoft and more.

200+ years of combined industry experience | Operates on six continents | 125+ events annually

15,000 exhibitors serviced annually | 1.5+ million attendees processed each year


ITN is proud to be a Microsoft Gold-Certified Partner, which benefits our clients in terms of service and technical expertise.

ITN Milestones


Company founded

Company issues more than 200,000 attendee credentials at 50 events


Provides lead management to more than 5,000 exhibitors


Becomes North America’s largest smartcard issuer outside banking and transportation, the leading issuers


Creates significant channel partners like Jack Morton Worldwide by introducing its popular “middleware,” Enterprise Credential Production


Supports its 500th event


Receives award from Trade Show Executive for its mobile badge reader


Deploys event industry’s first NFC-based access control station


Embraces green initiative by eliminating plastic badge holders


Introduces badge incorporating both long- and short-range wireless


Successfully tests Citywide Attendee Credential in US; introduces event industry’s first NFC paper badge; included on the Inc. 500/5000 List of America’s fastest-growing privately-held companies



Introduces BTAG, a live NFC tag enabling content distribution; introduces My BTAGs, an NFC attendee app


Introduces BCARD PLATFORM, an enterprise-level lead management solution; introduces an in-app lead fulfilment feature in all versions of BCARD Reader


ITN introduces Interact, the first event mobile application


ITN introduces the new 3G BTAG NFC Hotspot.


ITN released – Insignia – the cloud based application for print request submission and management from any registration system worldwide. Insignia can run simultaneous events anywhere while ensuring optimal printer utilization and real-time monitoring of your event.

ITN deploys iBCARD – BLE/Beacon technology along with ITN’s other core technologies (NFC & RFID-UHF) now provides our clients with a complete data acquisition system that delivers hundreds of thousands of data end-points along with an impressive data analytics/business intelligence capability.

Leadership Team


Ivan Lazarev

Group Head, Experiential Technology Services

Ivan Lazarev is a game changer in both the event and technology industries. Rather than being content with current event technology, Ivan is constantly striving to innovate and propel the industry into the future. In 2012, Trade Show Executive nominated him as one of the event industry’s four most innovative people.

Ivan has a Masters of Mechanical Engineering from L’ école des Arts et Métiers in Paris and an MBA in International Business from the University of South Carolina. He has held key positions in the event data management industry since 1986. In 1999, along with business partner Neil Pickard, Ivan co-founded ITN International. Under his direction, the company has continued to be a leader in event technology innovation.


Spencer Segura


With more than 12 years’ experience in the event industry, “Spence” Segura oversees all day-to-day operations of the company, including client services, product management, marketing, sales, warehouse, logistics, systems administration and procurement. Prior to joining the company, he worked as an operations and human resources supervisor for UPS. Spence studied business management at the University of Phoenix.


Chris Macleod


Chris MacLeod describes himself as the company’s tech professional “jack of all trades”. He develops, executes and manages all information technology strategies for the company and is responsible for all data security, backup and privacy. Chris has over 20 years experience in the events industry involved in management, software development, sales lead product development, sports and major events accreditation. In his occasional free time he stays active through boxing, skiing, and fishing. He’s also a keen digital artist, designer, and painter.

Mike Sorgani


Mike Sorgani brings more than 40 years of experience in the event and meetings industry to his position as CRO at ITN. During his tenure with the company, he has grown revenue year over year by more than two million. Mike began his career in the event industry in 1976 and has occupied key positions at several registration and lead management firms, including Registration Control Systems, CompuSystems and Exgenex. During that time, he has seen registration and lead management technology evolve from mag stripe to Near Field Communication (short-range wireless), today’s leading edge. Mike is a frequent speaker at industry events such as CEMA Summit, ESCA’s annual meeting, EXHIBITOR and EXPO EXPO.

Let’s work together to make
your event a success.

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