ITN uses new Zebra Technologies printers to issue innovative NFC-enabled event badges to enhance the attendee experience at EXHIBITORLIVE 2018.

BETHESDA, Md. – April 16, 2018 ITN International, a world leader in event technology and Zebra® PartnerConnect reseller, announced today that it recently issued a brand new format for on-demand, full color, NFC-enabled plastic XXL badges at EXHIBITORLIVE 2018 in Las Vegas. ITN first introduced NFC technology to the event industry in 2005.

The ZC10L NFC-enabled badge stock is about 30% thinner than an average credit card.

Using Zebra ZC10L large-format card printers, ITN created a new badge format, the XXL Edge. The XXL Edge is a full color, edge-to-edge, NFC-enabled plastic badge. With this new badge, ITN can issue fully-customized credentials on-demand in 22 seconds using virtually any color or design.

Zebra’s ZC10L is the only large-format, direct-to-card printer capable of creating full and durable, edge-to-edge color cards in one printing process. The ZC10L printer enables on-the-spot customization of oversized badges for conferences, festivals, sporting events, concert tickets/passes and more. ITN worked closely with Zebra to integrate an NFC encoder inside the 0.5 mm thick plastic badge stock and used its expertise to test and validate the NFC inlays. With this upgrade, customers can now print and encode large-format cards on-demand, making the badge issuance process even easier while enabling an enhanced experience for attendees.

Using the badge’s NFC capabilities, ITN also provided a variety of touch-and-go solutions including access control, lead retrieval and session scanning at EXHIBITORLIVE 2018.

ITN successfully issued more than 5,000 badges to EXHIBITORLIVE 2018 attendees. Along with the badges’ various NFC capabilities, show management was also able to customize each badge with color icons on-demand and in record speed.

“For years, EXHIBITORLIVE looked at ways to reduce the amount of fixed space required for our registration counters while maximizing the throughput in the registration process to limit the amount of time customers waited in line, especially on opening day,” said Randy Acker, President and COO of EXHIBITORLIVE. “In 2018, the deployment of ITN mobile registration carts at EXHIBITORLIVE not only accomplished this goal, it also gave us the ability to deliver our first-ever full-color badge that printed in mere seconds. These NFC-enabled badges also provided us with a new way to efficiently measure attendee interactions via their access control stations.”

Based on the success of its first deployment, ITN is confident that this new technology will quickly become an industry standard as it offers unprecedented quality and speed.

“The new XXL Edge badge is an industry game changer, and we know that it will be extremely well-received by event producers around the world,” said Ivan Lazarev, President & CEO of ITN International. “ITN is once again proud to have accomplished another industry first, and we are grateful to work with Zebra Technologies and EXHIBITORLIVE to bring this technology to market.”

“Zebra and ITN have collaborated to build on the capabilities of the innovative ZC10L printer,” said Ram Ramaprasad, Director of Product Management for Identity Solutions, Zebra Technologies.  “Companies can now quickly issue durable, NFC-enabled large-format badges, giving seamless event access, and providing opportunities to combine payment, transit and other functionalities with the badge.”




with our custom event solutions that combine innovative technology with unparalleled service, ITN optimizes your event and delivers actionable post-event data for future improvement. Our event solutions include online registration, on-site services, lead retrieval, badge printing, access control, reporting and analytics and more.  For more information visit



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he leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR’s learning events include: EXHIBITORLIVE, the professional development conference for trade show and corporate event marketers; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry’s only university-affiliated professional certification program. Learn more at


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